Experience
About Me
I am a multifaceted individual – equally balanced in visual, aesthetic direction and strategic management. When I couldn't find a coffee table that I liked, I built my own, and then sold it and made another. I started and operated a macaron baking business for several years where I worked out of a commercial kitchen from 8 pm to 2 am while also running my floral design company.
I have a vast amount of knowledge in many areas because I am passionately curious about everything. As the owner of my own company and design director of Mayker, I developed an acute ability to learn quickly, adapt to any environment, and encourage my team to do the same. Due to the many roles I've played, I know how to focus on prioritization and make high quality decisions.
One of my primary reasons for moving out of running my own business is to work alongside a consistent team. I love interacting with people and am at my best among other enthusiastic individuals.
Owner & Lead Designer at Hannah Jones Floral | 2014 - Present
Communicated effectively with clients, team members, and vendors to execute weddings and events.
Used logic and critical thinking to problem-solve, create new ways of doing things and develop innovative designs.
Built excellent self motivation and work ethic, multi task responsibility, and time management skills by executing all front end and back end branches of my business.
Developed a resilient and creative attitude while learning how to fail quickly.
Provided consulting to other small businesses, increasing revenue by 50%, teaching business skills, and providing design expertise.
Design Director at Mayker Creative | 2019
Spearheaded the aesthetic growth of all of Mayker by balancing multiple projects prioritized by need and importance, directing all design areas of the company including brand development, marketing campaigns, home stages, events, and retail store merchandising.
Effectively designed, managed, and executed 5 large-scale campaigns that emphasized company aesthetic voice, customer solutions, and satisfaction, along with weekly content and branding shoots.
Oversaw all aspects of company design and development from copy-writing to design and execution, and offered design solutions that effectively solved problems, enhanced advertising goals, and promoted company vision.
Continually served as a dynamic and multifaceted leader, assisting with achieving goals through KPIs, feedback, interviews, and hiring.
Brought forth the ability to conceptualize and design with limited assets and time and brought concepts to fruition while consciously managing a budget.
Served as lead floral designer, managing all floral events by meeting with clients, building proposals, budgeting, sourcing, designing, hiring freelancers, and executing installation.
Exceeded the yearly revenue goal for the floral department in 10 months.
Owner at The Salted Parchment | 2016 - 2017
Identified an opportunity in the Nashville market and built a business to meet that need.
Designed, baked, photographed, and handled each macaron and package with care and precision.
Increased customer return rates by providing excellent products and satisfying customer service at all times.